In an article that outlines Natural or Organic seo and why ideally getting to page #1 on Google for your search term is so important. Organic seo is also referred to the results that are obtained when using the natural results that are returned from Google and not the paid positioning or adverts, see below from an extract from a Wikipedia article as to why you should hire an seo consultant if you cannot get to page #1
"In regards to user click activity & behaviour on Google's organic search results, it is widely known that it is of course best to be on Page #1 since that is where the bulk of searchers click or find what they are looking for. According to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results."
For the full article on Wikipedia