Organic seoWhen and how to employ Organic seo.

When clients have spent thousands of pounds on a new all singing amd dancing website and some time later still wonder why they do not have the traffic they would like, it is at this point that desperation takes over and they start to employ less than orthodox methods of getting improved search result to get more web traffic, more ofthen than not, this proves to be a short term solution to a long term problem.
 
With over 90% of traffic coming from search engines, and a large percentage of those not clicking past page one, getting onto the illusive Page #1 of Google or even more illusive position #1, can be frustrating. It may feel impossible if they are in a largely saturated market dominated by the large corporates. However the traffic generated from these pages makes a targeted Organic SEO campaign viable if your pages have some traffic and are converting. If this is the case you have a good chance of obtaining and increase in traffic and conversions at which point it can be highly profitable. It is for this reason why many business and corporate spend huge sums of money on PPC, the traffic and resultant conversion can offer a good ROI. We know that most people (up to 80%) never get past page two on the Google serps, this is why an organic seo campaign should ideally get your serp positioning to a page one result.
 
Whilst most seo practitioners know that there are quick methods to get traffic to your site without reverting to borderline blackhat techniques, Organic seo can take a little time and money, but ultimately it is about setting out to achieve natural set of results that last for a long time. These are created by having sufficient high quality content and value that others find appealing enough to create links back to your site to the content. This content, links and results will last long time, normally well after the last bought advert has lapsed. Undertaking "Organic SEO" also means that by and large we will not undertake anything that could give rise to a manual penalty
But what are people perceptions and understanding of what "Organic SEO" is,  let us have a quick look at what else is written on Wikipedia, here we are told that;
Search engine optimisation (as unbiased as what we could expect) or SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Organic seo is about creating selective, semantically correct and inormative content that answers questions and will engage with people and not relying of black hat SEO techniques. They will then share with others and link to other social media platforms, this will help in building a strong technical foundation for your web platform, do the keyword research and create your content around them, find your knock-out images that are eye-catching and memorable. Publicise the content on Social Media platforms massively, get onto forums and areas of the web that will generate traffic, and then do the same with the content again, and again, and again so that your content and site is growing "organically", becoming a resource for others to find what they see as valuable information, products and services and one that they will return to.

ROI - Organic seo is an investment, not an expense!

What Organic SEO is NOT

Organic seo is not about mass, low quality articles which generate poor if any linking, door pages, link baiting, keyword stuffing, jquery trick scripts (Google can now read these as long as they do not require a manual action), search engine readable content at the expense of the human readers, they are after all the people that will be spending money on your products or services Etc, the list is long and and can somewhat arduous and gruesome (and sometimes rule breaking on Google and could result in a penalty).
 
If your web guy has used these techniques and your have received a Google penalty or wish to talk to us about the benefits or Organic seo, then contact us today, we will more than happy to assist you.
 
 

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SEO and Social Media

In an ideal world, your seo strategies (part of your online strategy) should be clearly defined, even prior to building your website. Your website  strategy is an ongoing cost (money, time or both), Wild Fig Media can offer a range of options to create, enhance and maintain your social media and seo strategies. We are able to manage all your online content for a minimal cost. Contact us today to find out more.
 

Areas of Personal Service

Small Business SEO

 

Being a small business can difficult. Many businesses fail in their first year, and many more do not make it to the five-year mark. Even more established businesses can fail if they are unable to or refuse to adapt to changing times. Small Business Marketing is difficult and digital marketing, more so. The technical nature of SEO can make it one of the most difficult form of marketing your business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust.
 

Considering SEO

 

When considering SEO, then these are some of the things to consider when looking at your SEO. Ranking and Visibility, On-Site SEO, Links and Link Building, Local SEO, Keywords and Keyword Research, Crawling and Site Audits, GAP Analysis, Analytics and Reporting, Content Marketing, Social Media and Influencer Marketing, International SEO, Mobile SEO, Page Load Speed and AMP, Competitor Analysis.
 

Local SEO

 

More and more searchers are looking for local business and more importantly, they are doing this on mobile devices and smart devices like the Amazon Alexa and the Google Dot. Ensuring that your "Local SEO" elements are well configured, can help your business stand out in the search engine results or SERPs. This will ensure your local ranking factors like name, address and phone number (NAP) and customer reviews to rise in the organic results and even get featured in the carousel that places you prominently on page one. It is also important that you follow SEO best practices. We are Local to Preston and Blackpool.