Website privacy policy

 

This privacy policy sets out how Wild Fig Media uses and protects any information that you give Wild Fig Media when you use this website.

Wild Fig Media is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement and any other legal requirements in force at the time.

Wild Fig Media may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 06 April 2018.

What we collect

We may collect the following information:

    Name and job title
    Contact information including email address and Telephone numbers
    Demographic information such as postcode, preferences, IP address and interests
    Other information relevant to customer support infomation such as Browser, OS, Screen Resoltion

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

    Internal record keeping.
    We may use the information to improve our products and services.
    We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided for such purposes.
    From time to time, we may also contact you by email, phone or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your devices storage drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Through third parties - Google analytics we use anonymous traffic log to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes to assist us in making your browsing experience better.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies on this website prior to any cookie being set. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website functionality.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

If you need to fill in a form on the website, look for the box that you can tick to indicate that you want to submitt your personal data for use by Wild Fig Media the information will only be used for the purpose of assisting in resolving the enquiry or further to that to create a customer file if and only when work is undertaken.
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info(@)wildfigmedia.com or may request a copy of your deatils in a portable format where possible.

We will not sell, distribute or share your personal information to third parties unless we have your implicit permission to do so or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the current legislation. Where possible it will be supplied in a portable format If you would like a copy of the information held on you please write to The Data Controller, Halenook Barn, Clay Gap Lane, Out Rawcliffe, PR3 6ST

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Our data control officer for the company is: Alan Whiteside

 

 

We are often asked by many of our clients what it takes to develop an Online Marketing Campaign that is geared towards increasing a company’s web presence in our local area. They want to know how they can achieve a high ranking on search engines and get their business noticed by both a local as well as a national audience.

When you start to investigate the SEO opportunity, we first have to look at your competitions site for the chosen keywords and take a snap shot or overview of their sites, after all, they are the ones that have the high rankings so we have a look at what they have done so well that they have achieved the ranking.

We sometimes have to start at a point where the company may have had a website, but their search engine ranking is for all intents and purpose non existent for their chosen keywords. However, that having been said, we have the advantage of the age of the domain on our side!  This is when we begin to get their SEO house, we start to look at the website itself from a technical aspect, ensuring that the platform that is in use is capable of delivering the required results, we then look at the site content architecture and then the content and back links in order to drive up their ranking. Before we get down to the nitty gritty we undertake more research on the competition both in the sector as well as for the keywords. This is what we refer to as the SEO Gap Analysis and it involves “checking out” or re engineering the competition online assets.

We usually start out by taking the top 10 websites listed for the multiple keywords and phrases that our client would like to rank under and perform a “Gap Analysis.” You’re probably asking what on earth is a “Gap Analysis.” Well as SEO Consultants, how we would explain it to a client is like this “It is starting at the place (ranking) you are now, analysing how far we have to go and what we have to do, to get you to the place you want to be (page one).” We aim for the best! For most companies the best is Google Page #1 and Rank position #1. As SEO Consultants we are able to supply our clients with this information and advise them after extensive research on their competitors and the local target market what the cost and time frame for such an undertaking would be based upon the evidence that we have collected.

Now there are some things that cannot be easily overcome i.e. the age of a domain, there is a lot that can be done. By using specialist tools spidering tool such as "Screaming Frog", we analyse the website content. for example we would look at the number of articles or pages that exist on the site, word count, readability level, internal linking, content structure format, images, links, tags and meta tags, we then check the website for compliance with web standards, to be quite honest, we do not go overboard on this last element as long as it it can be proven to be nothing that is to serious.

Using a variety of other web tools, we investigate the number of backlinks and the “domain authority“. We create a comparative chart between you and your business competition in Lancashire as well as nationally. After all the information has been compiled. (We will more than likely see a number of websites that rank for multiple keywords and phrases, there is a 99% probability that those websites are on an ongoing SEO and content contract).

We take all this information and analyse the results, this is the easy part. The likelihood is that the website in question will be lacking in a number of areas, this gives us an indication of how much work, content, time and money will be required for us to achieve a favourable ranking and to begin to get noticed by the target audience.

We then consult with our clients and offer them an seo strategy based on the facts and on the information that the research made available to us. We approach these hurdles as SEO consultants and not Web Developers, you may ask why? We don’t look at your website in the same way as a developer would. We take into context the visual and relevant content that puts you apart from your competition and allows customers into your sales channel.

 

If you find yourself unsure of how to increase your search engine rankings, or feel like you are losing out on potential sales, please call us at Wild Fig Media. We are an online creative marketing agency with years of experience in resolving situations exactly like this in Lancashire and Nationally. We can walk you step by step through the options and the costs involved, also offer a social media campaign solution to give your company the boost it needs to get to where it should be.