The content of the article in which image is embeded and relates to, should relate to all of the things that you’ve optimized thus far. in short, if you are writing or have written an article on "British Cows", then the image should be of a "British Cow". The image should be "british-cow", the alt tag "A British Cow",. When these things align, it helps search engines confirm that you’re not creating a spamm page and that the image is ultimately relevant to the article and it's content.  This will have included the image name and its alt tags as well as the images URL, which we will cover next.
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