The case for SEO and Social Media |  Part #2 - Optimizing Your Content for Search

First we should go over and explain what it means when we talk about "Content"? Content is anything that you add to any of your online assets. It can take the form of a video, animated Gif, image, text, open graph content, snippets pulled from other sites, but what ever you choose to use, it has to be eye catching, engaging and unique.
To see what we are talking about, type in a keyword, phrase or question into the Google search bar and then have a look under the various tabs that are available, such as Web, Images, videos, News, Maps Etc and see the diverse nature of the results. Further investigation of the results will show you the content or alt tags that exist embedded with or around the content, take your time to understand the relevance between your keywords and the presented results, this is a key to understanding how to move forward.


 This "Content" strategy also relies upon there having been a certain amount of pre existing content on a platform of some sort.  In addition to blog or news articles, Knowledge Graph usage, Google also tends to favour trending social updates in the top sections of its SERPs if your content criteria are relevant. It’s a key, even if it is a somewhat temporary position that you are able to attain by making sure your posts are optimized for the opportunity. (watch for trending items in the social media platforms)
First you’re going to need to create a strong anchor as we discussed that is eyecatching and engaging for your content post. This can take the form of a video, an infographic, or even a link to a full detailed article. Whatever it is, it’s going to serve as your hook, and you’ll need to title it in such a way that it is an engaging and accurate description or descriptive overview of the post content. After you have posted it, ensure that your foundation piece with text has been optimized for the specific search criteria for which you envisioned the content piece for. For example, if you’ve written a detailed article on best practices for making 500px images, you could encapsulate it with a specific query like “Are your 500px images truly optimised?” You can even throw seasonal or trending keywords and phrases into the mix to maximize your chances of coming up on the search result pages.
However you choose to do this, research as much as possible as you can about the topic. Ensure that the topic about which your content was about is very clearly identifiable and can be found by the search engines. You would be surprised how many times we find published content on CMS's that cannot be spidered!
Wild Fig Media have been writing SEO optimized content for many years as can be seen by their rankings. Could we help you?
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