seo-image-sizeYou should all know by now that page load times matter in terms of how it impacts on the website SEO.
To ensure that your images do not impact your page load times, make the image file size as small as possible (without sacrificing the image quality by blurring it).
There are a number of free tools avialble that will allow you to re size your images easily
But, most importantly, DO NOT let your browser resize a large image to look smaller. ie take a 1800px wide image that is 3mb in size and use the tags available to resize the image down to 220px wide, you will see that the image looks blurred and the file size will still be 3mb!
Yes, that will impact your page load speed, resize the images to the correct size required from scratch, take time to prepare the images before you start on your article.
•    There are two major search engine indexes available currently that are dedicated to finding and cataloging Images (Google and Bing).
•    There are lots of photo and image sharing websites where you can upload and post images with optimized titles and meta information with backlinks pointing to your company website.
•    Images are very often featured on the first page of SERPS in the Universal search index.
•    You see images in Google Maps.
•    Search engines have a dedicated crawler for images. Google’s crawler can be seen as Googlebot-Image.
•    Google’s local search index for businesses (Google Places) has the option to upload a number of pictures and images representative of your company.

social-mediaWhilst the full description and outline of "What is Social Media?", falls outside of this ambit of this article, it is dynamic enough to be constantly changing and evolving.

Social media as it is understood in terms of today's virtual markets,  refers to interaction among individual people and companies in which they create, share, and/or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define "social media" as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow for the creation and exchange of user generated content."
Furthermore, social media has also come to include and depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

Social media differs from traditional and industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.

While traditional social media offer a variety of opportunities for companies in a wide range of business sectors, mobile social media makes use of the location- and time-sensitivity aspects of it in order to engage into marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs.

Social media can take on a number of forms with only a few of them found below.

  • Facebook
  • Twitter
  • Linkedin
  • Youtube
  • Digg
  • Blog
  • Pinterest

For more information, help and insight on how we can assist you in your business, please feel free to contact us today.

social-mediaWith an ever increasing number of CEO's, CIO's, CTO's, CFO's etc having been made aware and transformed to the power of Social Media and it's benefits of engagement with the clients, Social Media is clearly a rising star.
However, over the last few months I have seen and heard many of my colleagues paying more attention to the acquired numbers (hopefully qualified clients) and not enough to the clients with whom they have engaged, after all, the reason the big brands are spending this money is to get a ROI, that may be Short, medium or long term, totally dependant upon the client brief and strategy. Social Media is all about relevant, high quality unique and engaging content that is dispatched in such a manner that it does not overwhelm the client in so much that they feel that they need to run a mile from you after a month or two.
Careful attention to campaign and media details will ensure that your Social Media campaign will retain many of its converts and continue to grow, benefiting you in the retention of long term clients.
Social Media should never be seen in isolation, independent of your other online practices. Outcomes must be measured and viewed in light of all other online marketing strategies. If your content is bad, you can bet your bottom dollar that this will reflect in your Social Media outcomes very quickly.
For Global brands that span many continents and countries, the  tracking and logging of your campaign results on a global scale is critical to your head of information who is managing the the Global #BigData that is created through this multitude of channels and campaigns, often across many different marketing companies, platforms and languages - but it is in the analysis of data that the trends and anomalies can be found, those that cannot be readily seen on a smaller data sets at a more regional level.
So, let us not forget that the many clients who have engaged with us, that we do not drive them away by poor attempts at increasing the media volumes by the use of poor quality content, thereby losing our integrity and clients at the same time. treat them as a valued client and let them tell their own stories in the numbers! After all, This is the Endgame
big-dataAs many of us know who have spent many hours pouring over a variety of log files, can confirm that they contain vast amounts of ever increasing data that contain a an enormous amount of untapped information and sometimes hidden treasures for developers, IT managers and data administrators. Now is the time to put that data and information to good use.
Log data is kept by almost every operating system, every application framework, every virtualization solution, every database on every intelligent device could be viewed as a rich source of operational data and the very first instance of what many are now refering to as "Big Data".
There are many tools available currently to wade through these log files and gather a plethora of operational data, giving you the ability to evaluate it and also offer some levels of insight into the trends and patterns that can be seen within this data.
Add this to the ever increasing volume of social media data and information from other sources you can see the vast amounts of data that is generated. As a result of this, one can see that real time data analysis of this data could greatly assist marketing teams with their strategy, service and product decisions as well as opening up new markets.
As can be seen, this is no small task and the requirements for storing and analysing this data can become quite a task unless you have a strategy to tap into this gold mine and begin using it to assist in your decision making process's.