social-mediaWhilst the full description and outline of "What is Social Media?", falls outside of this ambit of this article, it is dynamic enough to be constantly changing and evolving.

Social media as it is understood in terms of today's virtual markets,  refers to interaction among individual people and companies in which they create, share, and/or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define "social media" as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow for the creation and exchange of user generated content."
Furthermore, social media has also come to include and depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

Social media differs from traditional and industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.

While traditional social media offer a variety of opportunities for companies in a wide range of business sectors, mobile social media makes use of the location- and time-sensitivity aspects of it in order to engage into marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs.

Social media can take on a number of forms with only a few of them found below.

  • Facebook
  • Twitter
  • Linkedin
  • Youtube
  • Digg
  • Blog
  • Pinterest


For more information, help and insight on how we can assist you in your business, please feel free to contact us today.

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SEO and Social Media

In an ideal world, your seo strategies (part of your online strategy) should be clearly defined, even prior to building your website. Your website  strategy is an ongoing cost (money, time or both), Wild Fig Media can offer a range of options to create, enhance and maintain your social media and seo strategies. We are able to manage all your online content for a minimal cost. Contact us today to find out more.
 

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Small Business SEO

 

Being a small business can difficult. Many businesses fail in their first year, and many more do not make it to the five-year mark. Even more established businesses can fail if they are unable to or refuse to adapt to changing times. Small Business Marketing is difficult and digital marketing, more so. The technical nature of SEO can make it one of the most difficult form of marketing your business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust.
 

Considering SEO

 

When considering SEO, then these are some of the things to consider when looking at your SEO. Ranking and Visibility, On-Site SEO, Links and Link Building, Local SEO, Keywords and Keyword Research, Crawling and Site Audits, GAP Analysis, Analytics and Reporting, Content Marketing, Social Media and Influencer Marketing, International SEO, Mobile SEO, Page Load Speed and AMP, Competitor Analysis.
 

Local SEO

 

More and more searchers are looking for local business and more importantly, they are doing this on mobile devices and smart devices like the Amazon Alexa and the Google Dot. Ensuring that your "Local SEO" elements are well configured, can help your business stand out in the search engine results or SERPs. This will ensure your local ranking factors like name, address and phone number (NAP) and customer reviews to rise in the organic results and even get featured in the carousel that places you prominently on page one. It is also important that you follow SEO best practices. We are Local to Preston and Blackpool.