woman with computerImages should have meaningful filenames. Using an ID, e.g. SKU or #, is simply not good practice and does nothing to inform search engines crawlers about the context of the image. Filenames, like the ones below, are common examples of what can be found and should be avoided at all costs: 112334_mainone.jpg Med-01-2014-med.jpg 6c02-11e0-b36e-00144feab49a.jpg Images should have meaningful filenames without overly long paths, e.g. images.domainname.com/department/branding/sportswear-fashion-shorts.jpg Don't forget to include location information, if that is relevant too, e.g. images.domainname.com/hotelsname-area-street-Glasgow.jpg Ideally you want to be able to change the image filename, without having to re-upload the image. images.domainname.com/short-black-dress-1.jpg As you can see, we are also use hyphens and not underscore in the naming converntions, this is because Google sees them differently. If you have a style of site that updated regularly, the use of images that are relevant to trending items is always a great idea and will pay dividends. Remember if you want to allow Google to index all your images, then set the robots.txt file to allow the crawlers to follow the structure to your images, likewise if you wish to hide them, then set the robots.txt to disallow.
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In an ideal world, your seo strategies (part of your online strategy) should be clearly defined, even prior to building your website. Your website  strategy is an ongoing cost (money, time or both), Wild Fig Media can offer a range of options to create, enhance and maintain your social media and seo strategies. We are able to manage all your online content for a minimal cost. Contact us today to find out more.

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