woman with computerImages should have meaningful filenames. Using an ID, e.g. SKU or #, is simply not good practice and does nothing to inform search engines crawlers about the context of the image. Filenames, like the ones below, are common examples of what can be found and should be avoided at all costs: 112334_mainone.jpg Med-01-2014-med.jpg 6c02-11e0-b36e-00144feab49a.jpg Images should have meaningful filenames without overly long paths, e.g. images.domainname.com/department/branding/sportswear-fashion-shorts.jpg Don't forget to include location information, if that is relevant too, e.g. images.domainname.com/hotelsname-area-street-Glasgow.jpg Ideally you want to be able to change the image filename, without having to re-upload the image. images.domainname.com/short-black-dress-1.jpg As you can see, we are also use hyphens and not underscore in the naming converntions, this is because Google sees them differently. If you have a style of site that updated regularly, the use of images that are relevant to trending items is always a great idea and will pay dividends. Remember if you want to allow Google to index all your images, then set the robots.txt file to allow the crawlers to follow the structure to your images, likewise if you wish to hide them, then set the robots.txt to disallow.
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Wild Fig Media
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SEO and Social Media

In an ideal world, your seo strategies (part of your online strategy) should be clearly defined, even prior to building your website. Your website  strategy is an ongoing cost (money, time or both), Wild Fig Media can offer a range of options to create, enhance and maintain your social media and seo strategies. We are able to manage all your online content for a minimal cost. Contact us today to find out more.
 

Areas of Personal Service

Small Business SEO

 

Being a small business can difficult. Many businesses fail in their first year, and many more do not make it to the five-year mark. Even more established businesses can fail if they are unable to or refuse to adapt to changing times. Small Business Marketing is difficult and digital marketing, more so. The technical nature of SEO can make it one of the most difficult form of marketing your business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust.
 

Considering SEO

 

When considering SEO, then these are some of the things to consider when looking at your SEO. Ranking and Visibility, On-Site SEO, Links and Link Building, Local SEO, Keywords and Keyword Research, Crawling and Site Audits, GAP Analysis, Analytics and Reporting, Content Marketing, Social Media and Influencer Marketing, International SEO, Mobile SEO, Page Load Speed and AMP, Competitor Analysis.
 

Local SEO

 

More and more searchers are looking for local business and more importantly, they are doing this on mobile devices and smart devices like the Amazon Alexa and the Google Dot. Ensuring that your "Local SEO" elements are well configured, can help your business stand out in the search engine results or SERPs. This will ensure your local ranking factors like name, address and phone number (NAP) and customer reviews to rise in the organic results and even get featured in the carousel that places you prominently on page one. It is also important that you follow SEO best practices. We are Local to Preston and Blackpool.