Here is a short explanation of what happens when a domain name expires (for .com/.net/.org/.info/.biz/.us. domains):

So what happens if you choose not to renew your domain name at the end of the billing cycle or a competitor whose domain you have been watching goes down?
Generally speaking, once a domain name expires, the owner has between 1-75 days in order to renew it, and the costs that are associated with a renewal, usually increase as the domain moves from Hold (Registrar-Hold) to RGP (Redemption Grace Period).
During the Hold and RGP stage, the DNS (Domain Name Server), e-mail and web services cease to work for the expired domain. The domain is removed from the zone file and does not appear to resolve (cannot find server error is displayed in the browser).
Once a domain reaches the final deletion stage in the cycle (also known as PendingDelete) it can no longer be renewed and it is marked for deletion by the registry.
There are approximately 35,000 domain names that go through the "PendingDelete" cycle daily.
After the 5 day "PendingDelete" cycle (a registrar may also chooses to immediately delete a domain), a domain drops and once again becomes available for registration on the open market through registrars.
Here are some interesting facts about the domain drop cycle that you may not know:
  • 120,000 to 200,000 domains expire daily due to non-renewals. Many of these are renewed as soon as the registrant realizes that their e-mail or site no longer works.
  • 25,500 to 60,000 domains drop (become available) daily as part of the regular drop cycle.
  • Approximately 1.5 million domains are registered and dropped daily as part of domain tasting.
  • The official drop time for .com/.net is between 11 AM and 2 PM Pacific time (domains are deleted in batches throughout this time period).
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Wild Fig Media
Halenook Barn, Clay Gap LaneOut Rawcliffe, LancashirePR3 6ST
Phone: +44 125 342 5813
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SEO and Social Media

In an ideal world, your seo strategies (part of your online strategy) should be clearly defined, even prior to building your website. Your website  strategy is an ongoing cost (money, time or both), Wild Fig Media can offer a range of options to create, enhance and maintain your social media and seo strategies. We are able to manage all your online content for a minimal cost. Contact us today to find out more.

Areas of Personal Service

Small Business SEO


Being a small business can difficult. Many businesses fail in their first year, and many more do not make it to the five-year mark. Even more established businesses can fail if they are unable to or refuse to adapt to changing times. Small Business Marketing is difficult and digital marketing, more so. The technical nature of SEO can make it one of the most difficult form of marketing your business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust.

Considering SEO


When considering SEO, then these are some of the things to consider when looking at your SEO. Ranking and Visibility, On-Site SEO, Links and Link Building, Local SEO, Keywords and Keyword Research, Crawling and Site Audits, GAP Analysis, Analytics and Reporting, Content Marketing, Social Media and Influencer Marketing, International SEO, Mobile SEO, Page Load Speed and AMP, Competitor Analysis.

Local SEO


More and more searchers are looking for local business and more importantly, they are doing this on mobile devices and smart devices like the Amazon Alexa and the Google Dot. Ensuring that your "Local SEO" elements are well configured, can help your business stand out in the search engine results or SERPs. This will ensure your local ranking factors like name, address and phone number (NAP) and customer reviews to rise in the organic results and even get featured in the carousel that places you prominently on page one. It is also important that you follow SEO best practices. We are Local to Preston and Blackpool.