social-mediaWith an ever increasing number of CEO's, CIO's, CTO's, CFO's etc having been made aware and transformed to the power of Social Media and it's benefits of engagement with the clients, Social Media is clearly a rising star.
However, over the last few months I have seen and heard many of my colleagues paying more attention to the acquired numbers (hopefully qualified clients) and not enough to the clients with whom they have engaged, after all, the reason the big brands are spending this money is to get a ROI, that may be Short, medium or long term, totally dependant upon the client brief and strategy. Social Media is all about relevant, high quality unique and engaging content that is dispatched in such a manner that it does not overwhelm the client in so much that they feel that they need to run a mile from you after a month or two.
Careful attention to campaign and media details will ensure that your Social Media campaign will retain many of its converts and continue to grow, benefiting you in the retention of long term clients.
Social Media should never be seen in isolation, independent of your other online practices. Outcomes must be measured and viewed in light of all other online marketing strategies. If your content is bad, you can bet your bottom dollar that this will reflect in your Social Media outcomes very quickly.
For Global brands that span many continents and countries, the  tracking and logging of your campaign results on a global scale is critical to your head of information who is managing the the Global #BigData that is created through this multitude of channels and campaigns, often across many different marketing companies, platforms and languages - but it is in the analysis of data that the trends and anomalies can be found, those that cannot be readily seen on a smaller data sets at a more regional level.
So, let us not forget that the many clients who have engaged with us, that we do not drive them away by poor attempts at increasing the media volumes by the use of poor quality content, thereby losing our integrity and clients at the same time. treat them as a valued client and let them tell their own stories in the numbers! After all, This is the Endgame
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Wild Fig Media
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Phone: +44 125 342 5813
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SEO and Social Media

In an ideal world, your seo strategies (part of your online strategy) should be clearly defined, even prior to building your website. Your website  strategy is an ongoing cost (money, time or both), Wild Fig Media can offer a range of options to create, enhance and maintain your social media and seo strategies. We are able to manage all your online content for a minimal cost. Contact us today to find out more.

Areas of Personal Service

Small Business SEO


Being a small business can difficult. Many businesses fail in their first year, and many more do not make it to the five-year mark. Even more established businesses can fail if they are unable to or refuse to adapt to changing times. Small Business Marketing is difficult and digital marketing, more so. The technical nature of SEO can make it one of the most difficult form of marketing your business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust.

Considering SEO


When considering SEO, then these are some of the things to consider when looking at your SEO. Ranking and Visibility, On-Site SEO, Links and Link Building, Local SEO, Keywords and Keyword Research, Crawling and Site Audits, GAP Analysis, Analytics and Reporting, Content Marketing, Social Media and Influencer Marketing, International SEO, Mobile SEO, Page Load Speed and AMP, Competitor Analysis.

Local SEO


More and more searchers are looking for local business and more importantly, they are doing this on mobile devices and smart devices like the Amazon Alexa and the Google Dot. Ensuring that your "Local SEO" elements are well configured, can help your business stand out in the search engine results or SERPs. This will ensure your local ranking factors like name, address and phone number (NAP) and customer reviews to rise in the organic results and even get featured in the carousel that places you prominently on page one. It is also important that you follow SEO best practices. We are Local to Preston and Blackpool.