big-dataAs many of us know who have spent many hours pouring over a variety of log files, can confirm that they contain vast amounts of ever increasing data that contain a an enormous amount of untapped information and sometimes hidden treasures for developers, IT managers and data administrators. Now is the time to put that data and information to good use.
Log data is kept by almost every operating system, every application framework, every virtualization solution, every database on every intelligent device could be viewed as a rich source of operational data and the very first instance of what many are now refering to as "Big Data".
There are many tools available currently to wade through these log files and gather a plethora of operational data, giving you the ability to evaluate it and also offer some levels of insight into the trends and patterns that can be seen within this data.
Add this to the ever increasing volume of social media data and information from other sources you can see the vast amounts of data that is generated. As a result of this, one can see that real time data analysis of this data could greatly assist marketing teams with their strategy, service and product decisions as well as opening up new markets.
As can be seen, this is no small task and the requirements for storing and analysing this data can become quite a task unless you have a strategy to tap into this gold mine and begin using it to assist in your decision making process's.
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